I bet, Conducting a successful and conclusive keyword research can turn the tables for your blogging career. As many of the writers come in the industry of content marketing and Search Engine Optimization but most of them are disappointed and their dreams ended in smoke just because of unfocused content marketing and writing without a base.
The Philosophy of Keyword research says that, the maximum of conversions can be derived from search engine advertising. But keyword research isn't all about search engine advertising and campaigning on search engines. Its much more than that.
This gives you a hawk eye view to the future of your content marketing and blogging. Doesn't it? Anyone, who once had conducted a keyword research will be nodding his head right now. So, I ask, why you left using keyword research as the future anticipation tool for your blogging career. Keyword research isn't the only tool of forecasting views and traffic but it is the base of many internet marketers and affiliate marketers.
The time when I started blogging, SEO was not on its maximum extent as it is nowadays. I even didn't know about keyword and meta's. All that i knew was writing and posting. The results were dangerous. My blogs gathered no mass and disappointingly i left blogging.
After two year, when employed in a IT company as a Search Engine optimization trainee, I came to know about all these technical words. And then i realised, how cool it would have been if i conduct Keyword research then when i started blogging two years before. My blogs would have touched the peaks of perfection. Unfortunately, i was not sensible enough.
Finally, Doing keyword research is proving to be the tool of a juggler for me.
What Keyword Research is?
Keyword research is not only an insight of future search probabilities but also is a anticipation of future traffic statistics. It not only talk about the competition around the environment but also about how much your competitors are serious for a particular keyword.In keyword research, a webmaster is sought to be finding how the customers and audience is attracted towards them. In this important task of SEO, the webmasters are got aware of the language of their audience.
How to do Keyword research?
There are two ways to find keyword opportunities for your blog or website business. First way to find out the path to reach your audience is searching with the type of your business and the niche of your website and getting keywords which has been searched by the audience to find blogs of that category.
Second way is to put exact keyword and find search volume thereof. Both these are very helpful for forecasting the future of your blog.
Low, Medium and High Competition in Keyword Planner
There remains no meaning of competition in case where you're not going to advertise on Google Adwords or any other search engine advertising platform and same is the state of Average Bid there. both those terms are regardless and have no importance if you're conducting keyword research for the purpose of writing articles and rank for them. But upto many extents it very important to understand both these terms.
Competition of the keyword means the number of advertiser putting bids to show their advertisements on the specific keyword. Higher the number of advertisers, higher the competition and vice versa.
Final Words :
The reason behind writing above 500+ words was that, "Keyword research is the very important tool for any blogger or writer. This decide how much traffic you can get from organic searches and what's the future of your blogging skill. Because running to and fro is no good."
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