YouTube is the third most viewed site and the second search engine in the world that’s why from a network marketer to brands like Red Bull and PlayStation everyone is leveraging it. Every business needs a channel to increase their sales, brand promotion, search engine visibility, brand reputation and customer/consumer engagement. They are constantly updating their video marketing strategies to stand apart from their competitors.
It’s Free
Youtube is free and anyone can upload and watch videos expect those paid channels where you need to pay to watch videos, which is negligible. Companies spend thousands of dollars on content marketing, social media marketing; website designing et cetera but Youtube is absolutely free to promote any business.
Content Marketing On Steroid
If an image is worth of 1000 words then a video is worth of million or we can say content marketing on steroid because it is proven that visuals are easy to understand and consume. This is an era of content marketing and that’s why marketers are now focusing on qualitative and engaging content which helps in social media marketing.
Earn Money
Youtube star PewDiePie is making $4 million a year and there are many Youtubbers who are making money from their videos. If you want to supplement your income stream, Youtube could be a great income source. To earn money from Youtube, you need to have copyright free content which needs to be monetized.
Call To Action
YouTube's annotation and card features help us to add CTA (Call-To-Action) to our videos. We can influence viewers to take action by telling them to click on subscribe, watch next video or to visit our website. It is easier to add CTA (Call-To-Action) to video compared to any other content.
Educate Your Audience
When a non-subscriber visits your channel you can promote your services via a trailer video. You can tell them what’s channel is about and what are the services you provide.
YouTube is flooded with How-tos, ways-tos and review videos. These videos not only educate customers/consumers on how to use the products/services but also increase the product awareness.
If you don’t want to be on camera Camtasia and Screenflow are market leading screen capturing software to make those educational how-to videos.
Here are few YouTube Facts
YouTube has more than 1 billion users
Every day, people watch hundreds of millions of hours on YouTube and generate billions of views
The number of hours people are watching on YouTube each month is up 50% year on year.
300 hours of video are uploaded to YouTube every minute
~60% of a creator’s views come from outside their home country
YouTube is localized in 75 countries and available in 61 languages
Half of YouTube views are on mobile devices
Mobile revenue on YouTube is up over 100% y/y
Since going live in December 2005, YouTube has grown to a point where it is getting 800 million visitors per month (as of April 2012) and is now streaming 4 billion videos every-day.
One hour of video is uploaded to YouTube every second, or 24 hours every 24 seconds, or a decade worth of video everyday
¾ of YouTube’s traffic comes from outside of the U.S.
22 billion search inquiries are conducted on YouTube each month
YouTube gets 86% of the visits to video sites in the U.S.
YouTube is replacing TV viewing for many users
Google is the top referral source in driving traffic to YouTube, followed by Facebook
Source: - http://www.youtube.com/yt/press/en-GB/statistics.html
Small businesses need marketing sources to reach out to people. Fortunately there are sources like YouTube, Vimeo, DailyMotion and Email marketing which is free to use but the effective use of these sources can impact the business drastically.
So I hope, I have covered everything but if you think I’ve missed something please feel free to comment below. Your comments encourage us to come up with great content which helps the community to grow.
About the Author
Yogesh Shinde is Digital Marketer, Blogger, Youtubber and much more. He loves to make videos on blogging and Youtube. Visit his Blog and Youtube channel to learn Youtube branding and marketing.
EmoticonEmoticon